Two new branches, bringing the total to seventeen
Next month we open two new branches, one in Riyadh and one in Jeddah, bringing our network to seventeen branches across five Saudi cities: Riyadh, Jeddah, Makkah, Taif and Madinah. It’s our biggest expansion in years, and it follows a complete review of the details, opening hours and ordering status of our existing branches.
Why these two cities in particular?
Riyadh and Jeddah are the cities with the most branches, and they’re also where the most delivery orders come from that our current branches couldn’t cover because of distance. Each new branch was chosen to cover an area that wasn’t served, not to compete with an existing branch in the same area — a rule we keep with every expansion.
What will the two branches serve?
Exactly the same menu, with nothing cut: areekah in all four sizes, every kind of masoub, savoury and sweet mutabbaq, tawajin, foul, tameez and traditional drinks. Both branches have a full stone tannour, a condition we never give up, because areekah and tameez can’t be made to an acceptable standard without one.
The lunch section will be available at the new Riyadh branch from the first day, while at the Jeddah branch it will be added later, once the back kitchen is fully equipped.
Online ordering at the two branches
Both branches will start by working through approved delivery apps in their first weeks, then switch on direct ordering from the website once operations settle — the same approach we took with the Tuwaiq branch and the Laban branch, which today offer a cart and online payment straight from the website. The reason is that direct ordering needs accurate item stock and preparation times, and those don’t settle in any branch’s first weeks.
Both branch pages are already live
We published each new branch’s page with an “opening soon” status before it actually opens, with a form to be notified on opening day and a Google Business Profile ready to go live on the day. The reason is practical: a page published early has built a history in search results before real demand arrives, so the branch doesn’t start from zero on opening day.
What stays the same in every new branch?
Expanding a traditional restaurant brand carries a well-known risk: the more branches you have, the harder it is to keep the taste consistent. That’s why we keep three conditions we never open a branch without. The first is the stone tannour, as we said. The second is that the head chef must have worked at an existing branch for at least six months before moving, because the recipe is passed on by hand, not on paper. The third is that the core ingredients — flour, local ghee, honey — come from the same approved sources as every other branch, not from local suppliers, however big the price difference.
These conditions are why we expand more slowly than others: seventeen branches in thirty-nine years is a deliberately modest number.
Prices at the two new branches
Prices at the two branches will match those of the existing branches in the same city — not higher. Some items may differ slightly between Riyadh and Jeddah, following the cost of local supply, and that difference is always shown for the branch you choose at the top of the page, instead of a single price that doesn’t match reality.
What about the existing branches?
Alongside the openings, we reviewed every existing branch’s details: address, contact number, opening hours and ordering status. Branches whose details aren’t complete yet are shown in the branch directory with their real status rather than hidden, because showing a wrong number or an outdated opening time does more harm to a customer than admitting the details are under review.
When exactly?
The exact date for each branch will be announced on our social media accounts and through the notification form on the branch’s own page. And if you’d like to order from your nearest branch now, you can choose your branch and order directly from the order page.